---
title: "HubSpot"
url: "https://help.emlen.io/en/article/hubspot"
language: "en"
last_updated: "2026-10-08T12:02:42.611Z"
---

# HubSpot

The emlen–HubSpot integration makes it easy to keep your CRM and emlen in sync. With this integration, you can:

-   **Sync contacts, leads, and companies** (one-way or two-way)
-   **Track emlen activity events** directly on HubSpot (contact or deal page)
-   **Create emlen Destinations** from within HubSpot

## Setting up the HubSpot integration

1

Go to the [Integrations page](https://app.emlen.io/integrations) in emlen.

2

Select **Connect** under HubSpot.

3

Follow the confirmation process.

4

On the **Configure this integration** page, choose your sync settings.

5

Add the emlen card to your HubSpot contact and deal pages (see **Add the emlen card to HubSpot** below).

## Synchronization method

You can decide how contacts sync between HubSpot and emlen:

-   Sync contacts from HubSpot to emlen only → One-way sync from HubSpot into emlen
-   Sync contacts from emlen to HubSpot only → One-way sync from emlen into HubSpot
-   Two-way sync → Keep contacts synced in both directions
-   Do not sync → No contact sync

**Tip**: When emlen is used effectively (for example, if a Destination is shared internally), it can surface **new contacts**. To ensure these contacts are also available in your CRM, **we recommend selecting Two-way sync**.

**Note**: New contacts created in HubSpot via this integration are marked with these contact properties:

-   Source drill-down 1: INTEGRATION
-   Source drill-down 2: emlen

## Delete contacts from HubSpot when deleted from emlen?

If you enable sync from emlen to HubSpot, you can choose whether deleting a contact in emlen also deletes it in HubSpot.

## Also sync emlen contact activity to HubSpot?

When enabled, emlen pushes engagement activity to HubSpot at the contact and deal level.  
👉 Make sure to check the **Activity Filter** in HubSpot and enable **emlen**.

Contact view

Deal view

**Note**: Activities at the deal level are only tracked from the time the deal is created onward. Historical activity that occurred at the contact level before the deal was created will not be visible on the deal.

## Also sync emlen destination slug to your HubSpot deals and contacts?

You can sync the Destination slug (Destination ID) from emlen to HubSpot:

-   On contacts if linked to an emlen Destination
-   On deals if connected to an emlen Destination

## Add the emlen card to HubSpot

**Important**: With HubSpot's current app framework, the emlen card can no longer be added to your contact and deal pages automatically. Add it once by following the steps below.

1

On a HubSpot deal or contact page, click **Customize** at the top, next to the cards on the right.

2

Click the view you want to edit (usually **Default view**).

3

Click the **+** at the top of the right-hand column of cards.

4

Click the **Card library** tab at the top, then scroll down to find **emlen Destinations**.

5

Click **Add card**.

6

Close the card library.

7

Click **Save and exit**.

8

The card appears at the bottom of the list. Drag and drop it to where you need it.

**Note**: HubSpot uses separate layouts for contact and deal pages. Repeat these steps on the other record type so the emlen card appears on both.

## Create emlen Destinations in HubSpot

Once the card is added, you'll see it on the right-hand side of your HubSpot contact and deal pages. From here, you can create a Destination directly—automatically linking it to the contact and deal.