---
title: "Working with Destinations"
url: "https://help.emlen.io/en/article/working-with-destinations"
language: "en"
last_updated: "2025-08-28T11:38:33.537Z"
---

# Working with Destinations

When working with Destinations (= deal rooms) these are the ground principles:

-   Each lead, deal or customer gets an individual Destination
-   Start from a template (learn [here](https://emlen.productfruits.help/en/article/create-a-destination-template) how to create one)
-   Only share content, that is relevant for the customer at this point:

![](https://cdn-assets.productfruits.com/e6a89f77-3351-4cc4-b5e3-235ed3010064)

-   Customize the Destination to the customer (learn [here](https://emlen.productfruits.help/en/article/create-and-share-a-destination) how)
-   Add further content later, when information needs change or further stakeholders are invited to the Destination
-   The best point in the buying journey to start is **after the 1st meeting** (sweet spot):

![](https://cdn-assets.productfruits.com/29c3deaa-68fa-4760-a1ec-cec11b1383fa)