Choose the right link sharing option
The typical sales scenario is best handled with the Unique Link sharing option. Below is an overview of all available sharing methods:
For sales
Unique link
- Use case: One-to-one sales outreach
- Start from a template to create a customized Destination for an individual customer
- Generate the link, then copy and paste it into your preferred channel (e.g., a follow-up email)
- Use case: Sales follow-up or small-scale marketing campaigns
- Sends an email directly from the platform using a branded email template that contains the Destination link
- Requires creating the branded template first
- Ideal for quick sendout or when sending individual Destinations to a slightly larger audience (e.g., webinar follow-up, event follow-up)
For marketing
Lead generation link
- Use case: Capturing new leads via social media ads or trade shows (QR codes)
- Generic link where the first content asset can be accessed immediately
- To view additional content, visitors must enter their contact details—this creates an individual Destination
- Best for audiences whose contact details you don’t have yet
- Distribution: Depends on the medium (e.g., social media ads, QR codes at events)
Dynamic link
- Use case: Personalized email campaigns (cold outreach or to an existing database)
- Link includes dynamic placeholders (e.g., name, email) and is sent via a mailing tool to a contact list
- When each recipient clicks the link, an individual Destination is automatically created
- Distribution: Mailing tools such as Brevo, HubSpot, Mailchimp